How to Manage Negative Reviews on Amazon FBA 2024: 6 Proven tips

For automatically reply with AI. Set "Template" , You can customize the templates for different kinds of questions like refund, set up and where is my order. Enable the "AI Customer Service" with the templates. If buyer asks questions above, it will automatically reply with the set templates.

If you want to reply the message by yourself, click "Message" to edit and use AI to optimize the content of the reply, or let AI make tailored reply for each individual customer. Don't worry about language issues, there's a translate can help you understand buyer messages with one click !

3.Maintain High Product Quality:

Negative reviews often stem from product quality issues or discrepancies in descriptions. Ensure that the quality of your products meets customer expectations and that descriptions are clear and accurate. Regularly inspect and improve product quality to maintain competitiveness.

4.Encourage Positive Reviews:

Positive reviews can offset the impact of negative ones and improve overall ratings. Use email or Amazon's “Request a Review” to solicit reviews from customers. Providing a friendly shopping experience, including polite communication, fast shipping, and attractive packaging, can increase the likelihood of positive reviews.

However, using Amazon's “Request a Review” function means that you can only send requests to your buyers through official templates with fixed styles that cannot be modified. The content is relatively simple, and the same content is used for different products. The expression of the review content is also relatively stiff. For customers who have a bad product experience, asking for reviews is more likely to attract bad reviews. Therefore, “Request a Review” obtain fewer positive reviews, and it is very time-consuming and laborious to manually click “Request a Review” for each order.

You can use Tool4seller's "Email Automation" to better obtain reviews. "Email Automation" supports multiple templates with customizable styles and content, allowing you to better formulate different content descriptions for different products. Through optimized and well-organized mail content, you can show your goodwill to buyers and greatly increase the chances of getting good reviews;

In addition, the "Email Automation" function can filter order emails, such as refund orders can be excluded;

and sellers can set the email to be automatically sent exact days later after receiving the order, no need to manually click “Request a Review” in the Amazon Seller Central.

You can check the Communication Guidelines on Amazon to know the communication standards and avoid violations.

Additionally, you can provide buyers with a friendly buying experience, fast shipping, and beautiful packaging, etc. to increase the likelihood of positive reviews.

You can also seek positive reviews via Amazon Vine event which helps generate high-quality reviews for your products so customers can make informed purchasing decisions. After enrolling, you provide products to a trusted network of reviewers Amazon’ve invited to serve as Vine Voices. These reviewers request products they want to try free of charge and in return share their honest, unbiased opinions in a review. For more details you can check on Amazon.

5.Monitor Product Reviews and Customer Feedback:

Regularly monitor product reviews and feedback to promptly identify and address issues. Establish an effective feedback mechanism to encourage customers to provide opinions and suggestions, responding and improving based on each piece of feedback.

In tool4seller, use Review Alerts and Negative Feedback Alerts to quickly help to you monitor your product so that you can quickly handle them before it is too late. Add the products you want to keep up with in the functions and tool4seller will tracking the products' situation, if there's any bad reviews or feedback you will know immediately.

Plus, you can also use AI to help you find the most possible buyer who left the negative review in Tool4seller. Click AI Search Orders then the system will match the order as reference, you can compare them in Amazon Seller Central.

6.Utilize Amazon's Services Effectively:

Amazon offers various services, including FBA (Fulfillment by Amazon) and Brand Registry, to help sellers enhance their brand image and sales performance, reducing the risk of negative reviews. Participate in Amazon's promotional activities and advertising to increase product exposure and sales, thereby increasing the number of positive reviews and reducing the proportion of negative ones.